Marketers often appeal to consumers' needs as defined by Maslow's hierarchy. A lock manufacturer, shows how much protection its locks provide and a cleaning company developed several types of wipes to eliminate concerns about infectious germs. Both marketers are appealing to which need as defined by Maslow?
A) achievement
B) belongingness
C) safety
D) physiological needs
E) achievement.

Question

Quizplus · Accepted Answer

Both the lock manufacturer and cleaning company are appealing to consumers' need for safety, which is a fundamental element of Maslow's hierarchy of needs. The lock manufacturer's product provides physical protection, while the cleaning company's wipes offer a sense of cleanliness and protection against infectious germs. Therefore, C) safety is the best choice.

Marketers Often Appeal to Consumers' Needs as Defined by Maslow's