Starbucks is a chain that is rapidly expanding its global operation. As it expanded into South America, its research showed that Chileans on average drink only 150 cups of coffee annually, and people in Argentina only drink about half that amount. An average citizen of the United States drinks 345 cups annually. These differences in annual coffee consumption most likely reflect__________ .
A) policy uncertainties
B) nationalistic motivations
C) cultural differences
D) economic uncertainties
E) differences in internal marketing strategies

Question

Quizplus · Accepted Answer

The differences in annual coffee consumption between Chile and Argentina compared to the United States most likely reflect cultural differences. Different countries and regions have varying preferences and attitudes towards coffee, including how and when it is consumed, and its significance in daily life. It is important for Starbucks to understand these cultural differences when expanding globally and creating marketing strategies for each location.

Starbucks Is a Chain That Is Rapidly Expanding Its Global