Specialized Bicycle Components, Inc. introduced the first major production mountain bike in 1980. Two-thirds of its profits come from the sale of mountain bikes. It is recognized worldwide for its ability to design and produce superior mountain bikes. This ability is its___________- .
A) customer sustainability
B) organizational advantage
C) relative competence
D) distinctive competence
E) superlative advantage

Question

Quizplus · Accepted Answer

Distinctive competencies are defined as what a company can make, do, or perform better than its competitors. Here, Specialized is able to design and produce bikes in a markedly better way than rivals.