An Australian manufacturer of surfboards wants to increase awareness of its brand in the U.S. market. A______________plan to accomplish this objective might be to host a series of surfboard competitions in California .

Question

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Tactical plans are plans created and implemented by middle managers. They specify how the company will use resources, budgets, and people over the next six months to two years to accomplish specific goals within its mission statement. Here, the surfboard maker is using this tactical plan to increase brand awareness in the United States.

An Australian Manufacturer of Surfboards Wants to Increase Awareness of Its