Factors that determine the effect of a communicator include:

Question

Quizplus · Accepted Answer

All of the above factors - credibility, similarity, and trustworthiness - can impact the effectiveness of a communicator. Credibility refers to the expertise and trustworthiness of the communicator. Similarity refers to the extent to which the audience relates to or identifies with the communicator. Both factors can influence the persuasiveness of the message being communicated.

Factors That Determine the Effect of a Communicator Include