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The Advice to "Keep It Simple, Stupid" Suggests That Political

Question 103

Multiple Choice

The advice to "keep it simple, stupid" suggests that political and other messages should be simple so that the audience will understand the content without distractions. This is an example of which type of processing suggested by the elaboration likelihood model?


A) under-route processing
B) peripheral-route processing
C) central-route processing
D) classic-route processing

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