What process describes the use of social influence to cause other people to change their attitudes and behaviour?

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Persuasion involves the use of social influence to persuade others to change their attitudes and behavior. It can involve using arguments, appeals to emotions, and other methods to convince someone to do something or believe something. Affectance refers to the emotional connection that people have with others or objects. Conversion refers to a change in beliefs or values. Enticement involves tempting someone with a reward or benefit to change their behavior.

What Process Describes the Use of Social Influence to Cause