When Sam went looking for a new car,he met a beautiful saleswoman who described the beauty of the car and the flashiness,and how good Sam would look driving it instead of the poor gas mileage,the exorbitant price,and poor road performance.Sam made a snap decision to buy the car from the persuasive saleswoman.Sam was using which alternative pathway in making a decision?

Question

Quizplus · Accepted Answer

The description of the saleswoman focuses on peripheral cues such as the beauty of the car and how good Sam would look driving it, rather than the central features such as gas mileage and road performance. Therefore, Sam took the peripheral route in making his decision.

When Sam Went Looking for a New Car,he Met a Beautiful