In marketing research,attitudinal data obtained from rating scales are often treated as ________ data.
A) interval
B) ordinal
C) nominal
D) ratio
Correct Answer:
Verified
Q43: Which statement is not true about the
Q44: The _ is the highest scale.It allows
Q46: A(n)_ is a scale whose numbers serve
Q47: In marketing research,_ scales are used to
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Q49: When used for classification purposes,the _ scaled
Q50: The rankings of teams in a tournament
Q51: _ is a scale in which the
Q52: The benefits of comparative scaling includes all
Q53: The disadvantages of comparative scaling includes all
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