The ________ is the highest scale.It allows the researcher to identify or classify objects,rank order the objects,and compare intervals or differences.It is also meaningful to compute ratios of scale values.
A) ratio scale
B) ordinal scale
C) nominal scale
D) interval scale
Correct Answer:
Verified
Q28: In the four primary scales,the level of
Q31: Non-comparative scaling data are generally assumed to
Q41: Which of the following statistics is not
Q42: In marketing,sales,cost,market share,and number of customers are
Q43: Which statement is not true about the
Q46: A(n)_ is a scale whose numbers serve
Q47: In marketing research,_ scales are used to
Q48: In marketing research,attitudinal data obtained from rating
Q49: In the department store project, numbers 1
Q49: When used for classification purposes,the _ scaled
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents