In the New York coupon experiment mentioned in your text,the experiment was conducted to test the effects of the face value of coupons on the likelihood of coupon redemption.Subjects were randomly assigned to 2 treatment groups.One group was offered 15-cent coupons and the other 50-cent coupons for four products.During the interviews,the respondents answered questions about which brands they used and how likely they were to cash coupons of the given face value the next time they shopped.In the preceding experiment,the test units were ________.
A) the value of the coupon (15-cent versus 50-cent coupon)
B) the likelihood of cashing the coupon
C) brand usage
D) individual shoppers

Question

Quizplus · Accepted Answer

In the New York coupon experiment, the test units were individual shoppers. They were randomly assigned to either the group offered 15-cent coupons or the group offered 50-cent coupons. The experiment was conducted to test the effects of coupon face value on the likelihood of coupon redemption, and the respondents were asked about their brand usage and the likelihood of cashing coupons of the given face value. Therefore, the individual shoppers were the test units in this experiment.

In the New York Coupon Experiment Mentioned in Your Text,the