Table 6.2 in the text provides a comparative evaluation of survey methods.Mall intercept surveys allow for diversity of questions.Which two additional methods are also shown as high on the diversity of question criteria?
A) in-home interviews;computer assisted telephone interviews (CATI)
B) in-home interviews;computer assisted personal interviews (CAPI)
C) computer assisted telephone interviews (CATI);mall-intercept interviews
D) Internet;computer assisted telephone interviews (CATI)

Question

Quizplus · Accepted Answer

The table shows that in-home interviews and computer assisted personal interviews (CAPI) are also high on the diversity of question criteria. Therefore, option B is the correct choice. Option A is incorrect because computer assisted telephone interviews (CATI) is only shown as high on the standardized questions criteria, not diversity of question criteria. Option C is incorrect because it only mentions mall-intercept interviews and CATI, leaving out in-home interviews, which is also high on diversity of questions. Option D is incorrect because it only includes CATI as one method, leaving out in-home interviews, which is also high on diversity of questions.

Table 62 in the Text Provides a Comparative Evaluation of Survey