According to Table 6.2 in the text,the comparative evaluation of survey methods,the percentage of the total attempted interviews that are completed refers to the ________ criteria.
A) perceived anonymity
B) social desirability/sensitive information
C) response rate
D) control of field force

Question

Quizplus · Accepted Answer

The percentage of the total attempted interviews that are completed refers to the response rate criteria as it measures the effectiveness of the survey method in obtaining a response from the selected sample. Perceived anonymity, social desirability/sensitive information, and control of field force are other criteria evaluated in Table 6.2.