Nielsen uses audimeters attached to television sets to continually record what channel the set is tuned to.This is an example of ________.
A) content analysis
B) mechanical observation
C) personal observation
D) trace analysis

Question

Quizplus · Accepted Answer

The use of audimeters attached to television sets for continuous recording is an example of mechanical observation, as it involves the use of technology to automatically collect and record data without requiring direct human involvement or interpretation.

Nielsen Uses Audimeters Attached to Television Sets to Continually Record