Which of the following advantages is the greatest advantage of observation methods?
A) Coding,analysis,and interpretation of data are relatively simple.
B) The data obtained are reliable because the responses are limited to the alternatives stated.
C) Observational methods permit measurement of actual behavior rather than reports of intended or preferred behavior.
D) If the observed phenomenon occurs frequently or is of short duration,observational methods may be cheaper and faster than survey methods.

Question

Quizplus · Accepted Answer

The greatest advantage of observation methods is that they permit measurement of actual behavior rather than reports of intended or preferred behavior. This means that the data obtained through observation methods are more accurate and reliable than data obtained through survey methods where respondents may not report their actual behavior.

Which of the Following Advantages Is the Greatest Advantage of Observation