In the department store patronage project,________ may be used to analyze magazine advertisements of the sponsoring and competing stores to compare their projected images.
A) mechanical observation
B) trace analysis
C) personal observation
D) content analysis

Question

Quizplus · Accepted Answer

Content analysis is the systematic examination and interpretation of the content of various communication mediums such as advertisements, news, entertainment, and so on. It helps to understand the underlying message and projected images. In this project, content analysis can be used to analyze magazine advertisements of the sponsoring and competing stores to compare their projected images. Therefore, option D is the correct answer.

In the Department Store Patronage Project,________ May Be Used to Analyze