Which of the following statements is not a disadvantage of online focus groups?
A) Only audio and visual stimuli can be tested.
B) Moderators may also be able to carry on side conversations with individual respondents,probing deeper into interesting areas.
C) It can be difficult to verify that a respondent is a member of a target group.
D) Only people that have and know how to use a computer can participate.

Question

Quizplus · Accepted Answer

This statement is actually an advantage of online focus groups, as moderators can more easily have individual conversations with participants without disrupting the flow of the group discussion. A, C, and D are all valid disadvantages of online focus groups as they limit certain aspects of participation, verification, and accessibility.

Which of the Following Statements Is Not a Disadvantage of Online