Based on the criteria for evaluating secondary data shown in Table 4.2 in the text,the data collected by Nielsen Media Research may be suspect because of all of the following criteria except ________.
A) specification/methodology
B) objective
C) dependability
D) error/accuracy

Question

Quizplus · Accepted Answer

The criteria for evaluating secondary data shown in Table 4.2 include specification/methodology, dependability, and error/accuracy. The objective of the data is not included as a criteria, therefore it cannot be suspect based on this criterion.

Based on the Criteria for Evaluating Secondary Data Shown in Table