You are researching secondary data on the shopping habits of households for your project.A marketing research firm that had done research in the area has agreed to allow you to dial into their mainframe computer to access the data.You will be accessing a(n)________.
A) special purpose database
B) offline database
C) online database
D) customer database

Question

Quizplus · Accepted Answer

The fact that the researcher will be dialing into the marketing research firm's mainframe computer suggests that the data is stored online, making it an online database. A special-purpose database would suggest that it is specifically designed for a particular project or industry. An offline database suggests that the data is stored locally or on a physical device rather than being accessible online. Finally, a customer database contains information on a particular company's customers rather than general shopping habits of households.

You Are Researching Secondary Data on the Shopping Habits of Households