Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.
A) volume tracking data
B) scanner panels with cable TV
C) scanner panels
D) none of the above

Question

Quizplus · Accepted Answer

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as scanner panels. Option A is incorrect as volume tracking data refers to data obtained by tracking the total number of units sold over a period of time. Option B is incorrect as scanner panels with cable TV refers to a combination of scanner panel data and cable TV data. Option D is incorrect as the correct answer is C.

Scanner Data Where Panel Members Are Identified by an ID