Which of the following is a disadvantage of surveys (Table 4.3 in the text)?
A) data may not be representative;quality of data limited
B) interviewer errors;respondent errors
C) data is lacking in terms of content,quantity,and quality
D) coverage may be incomplete;matching of data on the competitive activity may be difficult

Question

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The Answer of Which of the following is a disadvantage of surveys (Table 4.3 in the text)?
A) data may not be representative;quality of data limited
B) interviewer errors;respondent errors
C) data is lacking in terms of content,quantity,and quality
D) coverage may be incomplete;matching of data on the competitive activity may be difficult

Which of the Following Is a Disadvantage of Surveys (Table