A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices,supplementing the purchase information recorded online or in a diary is referred to as ________.
A) media panels
B) scanner panels
C) purchase panels
D) scanner diary panels/cable TV

Question

Quizplus · Accepted Answer

Media panels (also known as people meters) are a type of data gathering technique that involves electronic devices recording the television viewing behavior of a sample group of respondents. These devices are usually installed in the participants' homes and are used to supplement other forms of data gathering such as online purchase information or diary entries. Scanner panels and purchase panels are other types of data gathering techniques but do not involve the recording of television viewing behavior. Scanner diary panels/cable TV is not a recognized type of data gathering technique.

A Data Gathering Technique That Is Comprised of Samples of Respondents