The different types of scanner data are useful for a variety of purposes.Which of the following purposes applies to scanner data?
A) data used to determine customer motives
B) data used for consumer beliefs
C) data used for establishing consumer attitudes
D) making advertising decisions,including budget,copy and media,pricing

Question

Quizplus · Accepted Answer

Scanner data is particularly useful for making advertising decisions, including budget, copy and media, and pricing. It provides insight into consumer behavior and purchasing patterns that can help marketers make informed decisions about their advertising strategy. While customer motives, consumer beliefs, and consumer attitudes can also be inferred from scanner data to some extent, they are not the primary purposes for which scanner data is used.

The Different Types of Scanner Data Are Useful for a Variety