Promotional sales are an integral component of marketing effort in the United States.On the other hand,in countries with shortage economies,where the market is dominated by the sellers,consumers view sales with suspicion because they believe that the product being promoted is of poor quality.This situation displays a lack of ________.

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This situation displays a lack of conceptual equivalence because the concept of promotional sales is perceived differently in different cultural and economic contexts. In the U.S., sales are seen as a marketing strategy, while in shortage economies, they are viewed with suspicion, indicating a difference in understanding and interpretation of the concept.

Promotional Sales Are an Integral Component of Marketing Effort in the United