________ is a construct equivalence issue that deals specifically with whether the categories in which brands,products,and behavior are grouped the same in different countries.

Question

Quizplus · Accepted Answer

Category equivalence is the construct equivalence issue that deals specifically with whether the categories in which brands, products, and behavior are grouped the same in different countries. It ensures that the same underlying construct is being measured across cultures. Item equivalence pertains to the similarity of the specific questions or statements used to measure the construct, conceptual equivalence focuses on the meaning and appropriateness of the construct across cultures, and functional equivalence concerns the degree to which similar processes are used to measure the construct in different cultures.

________ Is a Construct Equivalence Issue That Deals Specifically with Whether