Which of the following is a way in which the researcher might assist the client after the marketing research report has been presented?
A) selection of a new product or advertising agency,development of a pricing policy,marketing segmentation,or other marketing actions
B) help the client firm make the information generated in the marketing research project a part of the firm's marketing (management)information system (MIS)and decision support system (DSS)
C) further research projects
D) all of the above

Question

Quizplus · Accepted Answer

After the marketing research report has been presented, the researcher can assist the client in various ways such as selection of a new product or advertising agency, development of a pricing policy, marketing segmentation, or other marketing actions. The researcher can also help the client firm make the information generated in the marketing research project a part of the firm's marketing (management) information system (MIS) and decision support system (DSS). Additionally, the researcher can suggest further research projects based on the findings of the current research to address the gaps or unanswered questions. Therefore, option D is the correct answer.

Which of the Following Is a Way in Which the Researcher