Ethical issues arise when ________.
A) a client distorts the research findings to develop a biased advertising campaign that makes brand claims that have not been substantiated by marketing research
B) client firms such as tobacco companies,use marketing research findings to formulate questionable marketing programs
C) the marketing research problem is defined to suit hidden agendas
D) All of the above are correct.

Question

Quizplus · Accepted Answer

All of the given options can potentially create ethical issues in marketing research. A client distorting research findings to create a biased advertising campaign would be unethical as it could mislead consumers. Firms using research findings to develop questionable marketing programs, such as those that target children or promote unhealthy products, would also be unethical. Similarly, defining a research problem to suit hidden agendas, such as wanting to promote a specific product or service, would also be unethical.

Ethical Issues Arise When ________