The ________ section of the marketing research report contains a description of the theoretical foundations that guided the research,any analytical models formulated,research questions,hypotheses,and the factors that influenced the research design.
A) research design
B) problem definition
C) approach to the problem
D) both A and B

Question

Quizplus · Accepted Answer

This section is typically referred to as the "approach to the problem" section, where the theoretical foundation, analytical models, research questions, hypotheses, and other factors that influenced the research design are discussed. The problem definition section usually comes before this, and the research design section typically follows. So, while both A and B may contain some aspects of this information, the best choice for the section that specifically contains all of these elements is C.

The ________ Section of the Marketing Research Report Contains a Description