A marketing research report should do all of the following except ________.
A) take into account the reader's technical sophistication and interest in the project
B) use technical jargon
C) take into account the circumstances under which the report will be read
D) be written for a specific reader or readers

Question

Quizplus · Accepted Answer

A marketing research report should not use technical jargon as it can make the report difficult to understand for readers who are not familiar with the technical terms. The report should be written in a clear and concise manner that is easily comprehensible to the reader.

A Marketing Research Report Should Do All of the Following