Which of the following is a way to interpret the configuration or spatial map?
A) profile dimensions in terms of variables that were not used in the MDS procedure
B) examine the coordinates and relative positions of the brands
C) examine dimension centroids
D) examine variables that load high on a factor

Question

Quizplus · Accepted Answer

Examining the coordinates and relative positions of the brands is the most appropriate way to interpret the configuration or spatial map in MDS. This involves understanding the distance and relationships between the points representing the brands in the MDS plot. Option A is not relevant as it suggests interpreting the profile dimensions using variables not included in the MDS procedure. Option C refers to dimension centroids which are not relevant to interpretation in this context. Option D refers to factor analysis, which is a different statistical technique.

Which of the Following Is a Way to Interpret the Configuration