In conjoint analysis,________ are utility functions that describe the utility consumers attach to the levels of each attribute.
A) relative importance weights
B) attribute levels
C) part-worth functions
D) orthogonal arrays

Question

Quizplus · Accepted Answer

Part-worth functions are the utility functions that describe the utility consumers attach to the levels of each attribute in conjoint analysis.

In Conjoint Analysis,________ Are Utility Functions That Describe the Utility