Conjoint analysis could be used for all of the marketing applications below except ________.
A) estimating market share of brands that differ in attribute levels
B) used as a general data reduction tool
C) determining the composition of the most preferred brand
D) determining the relative importance of attributes in the consumer choice process

Question

Quizplus · Accepted Answer

Conjoint analysis is a specific method for determining consumer preferences and assessing the importance of different product features, so it is not used as a general data reduction tool. It is used for estimating market share, determining the most preferred brand composition, and determining the relative importance of attributes in the consumer choice process.

Conjoint Analysis Could Be Used for All of the Marketing