In conjoint analysis,________ indicate which attributes are important in influencing consumer choice.
A) attribute levels
B) orthogonal arrays
C) relative importance weights
D) part-worth functions

Question

Quizplus · Accepted Answer

Relative importance weights indicate which attributes are important in influencing consumer choice by quantifying the significance of each attribute in the decision-making process.

In Conjoint Analysis,________ Indicate Which Attributes Are Important in Influencing