If you are determining if you should have respondents rank or rate nonmetric or metric data,you are at which step of conducting conjoint analysis?
A) Select a conjoint analysis procedure.
B) Assess reliability and validity.
C) Construct the stimuli.
D) Decide on the form of input data.

Question

Quizplus · Accepted Answer

This step involves deciding on the form of input data, such as whether to have respondents rank or rate nonmetric or metric data.

If You Are Determining If You Should Have Respondents Rank