Which of the following is not one of the procedures for assessing the reliability and validity of conjoint analysis results?
A) Test-retest reliability can be assessed by obtaining a few replicated judgments and correlating them.
B) The goodness of fit of the estimated model (R2)should be evaluated.
C) Stress values or badness of fit measures should be evaluated.Stress values vary with the type of conjoint analysis procedure and the data being analyzed.
D) Internal validity can be determined by correlating predicted evaluations with those obtained from the respondents.

Question

Quizplus · Accepted Answer

The procedures for assessing the reliability and validity of conjoint analysis results include test-retest reliability, evaluating the goodness of fit of the estimated model (R2), and determining internal validity by correlating predicted evaluations with those obtained from the respondents. However, stress values or badness of fit measures are not a procedure for assessing the reliability and validity of conjoint analysis results. While stress values can be used to assess the overall fit of the model, they do not relate specifically to reliability and validity.

Which of the Following Is Not One of the Procedures