The ________ is a broad statement of the general problem and identification of the specific components of the marketing research problem.
A) management problem
B) problem definition
C) problem audit
D) none of the above

Question

Quizplus · Accepted Answer

The problem definition is a broad statement of the general problem and identification of the specific components of the marketing research problem. The management problem refers to a broader business problem that may require market research as a solution, and problem audit refers to an evaluation of past research to determine if it is still relevant and valid.

The ________ Is a Broad Statement of the General Problem