Question 1

Research questions ask what general information is required with respect to the problem components.

Accepted Answer

The answer of Research questions ask what general information is...

Question 2

Hypotheses go beyond research questions because they are statements of relationships or propositions rather than merely questions to which answers are sought.

Accepted Answer

Hypotheses are statements of relationships or propositions that are being tested, whereas research questions are simply questions that require investigation and may not necessarily have a specific statement or proposition being tested.

Question 3

The ________ is a broad statement of the general problem and identification of the specific components of the marketing research problem.
A) management problem
B) problem definition
C) problem audit
D) none of the above

Accepted Answer

The problem definition is a broad statement of the general problem and identification of the specific components of the marketing research problem. The management problem refers to a broader business problem that may require market research as a solution, and problem audit refers to an evaluation of past research to determine if it is still relevant and valid.

Question 4

SPSS can be used to perform forecasts and "what-if" analyses to help the researcher in isolating the underlying causes,identifying the relevant variables that should be investigated,and formulating appropriate research questions and hypotheses.

Accepted Answer

SPSS is a powerful statistical software that can be used to perform various analyses, including forecasts and "what-if" scenarios. These analyses can help a researcher identify the relevant variables to investigate and formulate appropriate research questions and hypotheses.

Question 5

The interaction between the DM and the researcher should be characterized by the seven Cs.Which of the following is not one of the seven Cs?
A) causality
B) communication
C) candor
D) continuity

Accepted Answer

The seven Cs are communication, clarity, completeness, conciseness, consistency, candor, and continuity. Causality is not typically included as part of the interaction between the DM and researcher.

Question 6

It is important to perform a problem audit because ________.
A) the DM knows the cause of the problem
B) the DM,in most cases,has only a vague idea of what the problem is
C) DMs tend to focus on symptoms rather than on causes
D) both B and C are correct

Accepted Answer

DMs often have a vague understanding of the problem and tend to focus on symptoms rather than causes. Therefore, it is important to perform a problem audit to make sure that the root cause of the problem is identified and addressed.

Question 7

According to Figure 2.1 in the text,the components of the ________ consist of: objective/theoretical foundations,analytical models,research questions,hypotheses,and specification of the information needed.
A) environmental context of the problem
B) management decision problem
C) marketing research problem
D) approach to the problem

Accepted Answer

The approach to the problem includes the theoretical foundations, analytical models, research questions, hypotheses, and specification of the information needed, as it outlines how the research will be conducted.

Question 8

According to the Chain Restaurant Study in your text,the researcher had collected data but did not know ________.
A) the marketing research problem
B) the approach to the problem
C) the management decision problem
D) the data collection process

Accepted Answer

The answer of According to the Chain Restaurant Study in...

Question 9

Graphical models are analytical models that provide a visual picture of the relationships between variables.

Accepted Answer

Graphical models, also known as probabilistic graphical models or Bayesian networks, use graphs or diagrams to represent and analyze the relationships between variables. These models provide a visual representation of the conditional dependencies between variables and help in understanding complex systems.

Question 10

The ________ provides a useful framework for interacting with the DM and identifying the underlying causes of the problem.
A) management problem
B) problem definition
C) problem audit
D) none of the above

Accepted Answer

The problem audit is a process used to identify the underlying causes of a problem and provides a framework for interacting with the decision-maker (DM) to develop an effective solution. It involves gathering information about the problem, the systems involved, and the people affected, and analyzing this data to uncover the root cause of the problem. The problem definition is a statement that clearly defines the problem, while the management problem refers to a problem that affects the performance of an organization. None of these options provide a useful framework for interacting with the DM and identifying the underlying causes of the problem.

Question 11

The second part of the marketing research problem definition is specific components.The specific components focus on the key aspects of the problem and provide clear guidelines on how to proceed further.

Accepted Answer

The specific components of the marketing research problem definition do focus on key aspects of the problem and provide clear guidelines on how to proceed further.

Question 12

The ________ is a comprehensive examination of a marketing problem with the purpose of understanding its origin and nature.
A) management problem
B) problem definition
C) problem audit
D) none of the above

Accepted Answer

A problem audit is a thorough investigation of a marketing problem to identify its cause and nature. It involves collecting and analyzing data, conducting consumer research, and examining the company's internal processes to gain a deeper understanding of the problem. A management problem refers to an issue related to how a company is run, and problem definition is the process of clearly stating and describing a specific problem.

Question 13

According to the problem definition and approach development process as shown in Figure 2.1 in the text,the tasks involved in problem definition consist of all of the following except ________.
A) discussions with the decision makers
B) analysis of project costs
C) interviews with industry experts
D) analysis of secondary data

Accepted Answer

The tasks involved in problem definition, according to Figure 2.1 in the text, are discussions with decision makers, interviews with industry experts, and analysis of secondary data. Analysis of project costs is not included in the problem definition tasks, but is part of the approach development tasks.

Question 14

Being too familiar with the environmental factors of the country where the research is being conducted can greatly increase the difficulty of understanding the problem's environmental context and uncovering its causes.

Accepted Answer

Being familiar with the environmental factors can actually make it easier to understand the problem's environmental context and uncover its causes.

Question 15

To identify the management problem,the researcher must possess considerable skill in interacting with the DM.Which of the following is a factor that might complicate this interaction?
A) There may be more than one key DM and meeting with them collectively or individually may be difficult.
B) Access to the DM may be difficult and some organizations have complicated protocols for access to top executives.
C) The organizational status of the researcher or the research department may make it difficult to reach the key DM in the early stages of the project.
D) All of the above are correct.

Accepted Answer

All three factors listed in A, B, and C are potential complications that may arise when interacting with the DM. Therefore, the best choice is D, which includes all of these factors.

Question 16

Verbal,graphical,and mathematical models depict the same phenomenon or theoretical framework in different ways.

Accepted Answer

Verbal, graphical, and mathematical models are different ways of representing the same thing. Verbal models use words to describe a phenomenon, graphical models use visuals such as charts and diagrams, and mathematical models use equations and formulas to represent relationships between variables. While the specific details may differ between the models, they are all attempting to depict the same underlying concept or framework.

Question 17

The need for the researcher to understand the nature of what decision managers face and what they hope to learn from research is one of the reasons to conduct ________.
A) interview with experts
B) discussions with decision makers
C) qualitative research
D) secondary data analysis

Accepted Answer

Conducting discussions with decision makers allows the researcher to understand their perspective and what they hope to learn from research. While interviews with experts and secondary data analysis may also provide valuable information, they may not necessarily capture the specific needs and goals of decision makers. Qualitative research could also be helpful in gaining a deeper understanding of decision makers' perspectives, but it is not the only option available.

Question 18

As one of the seven Cs that characterize the interaction between the DM and the researcher,confidence is best defined as: ________.
A) the interaction between the DM and the researcher should be creative rather than formulaic
B) there should not be any hidden agendas,and an attitude of openness should prevail
C) marketing research is a team project in which both parties (DM and researcher)must cooperate
D) the interaction between the DM and the researcher should be guided by mutual trust

Accepted Answer

Confidence in this context means that the DM and the researcher should have mutual trust in each other. This trust is essential for effective communication and cooperation, which are necessary for conducting successful marketing research.

Question 19

In the example given in your text,the Harley Davidson management decision problem and the marketing research problem were defined with the help of all of the following except ________.
A) secondary data on motorcycle owners
B) discussions with a committee of top management
C) discussions with industry experts
D) focus groups with motorcycle owners

Accepted Answer

The answer of In the example given in your text,the...

Question 20

Interviews with industry experts individuals knowledgeable about the firm and the industry may help formulate the marketing research problem.Which of the following statements is true about interviews with industry experts?
A) Typically,expert information is obtained by unstructured personal interviews without administering a formal questionnaire.
B) It is helpful to prepare a list of topics to be covered during the interview.
C) These experts may be found both inside and outside the firm.
D) All of the above are true.

Accepted Answer

All of the statements are true. Expert information is usually gathered through unstructured personal interviews where there is no formal questionnaire. It is helpful to prepare a list of topics to be covered during the interview to ensure that all relevant issues are addressed. Industry experts may be found both inside and outside the firm and can provide valuable insights into the market, competition, industry trends, and other aspects related to the marketing research problem.

Quiz 2: Defining the Marketing Research Problem and Developing an Approach

Research questions ask what general information is required with respect to the problem components.

Hypotheses go beyond research questions because they are statements of relationships or propositions rather than merely questions to which answers are sought.

The ________ is a broad statement of the general problem and identification of the specific components of the marketing research problem.

SPSS can be used to perform forecasts and "what-if" analyses to help the researcher in isolating the underlying causes,identifying the relevant variables that should be investigated,and formulating appropriate research questions and hypotheses.

The interaction between the DM and the researcher should be characterized by the seven Cs.Which of the following is not one of the seven Cs?

It is important to perform a problem audit because ________.

According to Figure 2.1 in the text,the components of the ________ consist of: objective/theoretical foundations,analytical models,research questions,hypotheses,and specification of the information needed.

According to the Chain Restaurant Study in your text,the researcher had collected data but did not know ________.

Graphical models are analytical models that provide a visual picture of the relationships between variables.

The ________ provides a useful framework for interacting with the DM and identifying the underlying causes of the problem.

The second part of the marketing research problem definition is specific components.The specific components focus on the key aspects of the problem and provide clear guidelines on how to proceed further.

The ________ is a comprehensive examination of a marketing problem with the purpose of understanding its origin and nature.

According to the problem definition and approach development process as shown in Figure 2.1 in the text,the tasks involved in problem definition consist of all of the following except ________.

Being too familiar with the environmental factors of the country where the research is being conducted can greatly increase the difficulty of understanding the problem's environmental context and uncovering its causes.

To identify the management problem,the researcher must possess considerable skill in interacting with the DM.Which of the following is a factor that might complicate this interaction?

Verbal,graphical,and mathematical models depict the same phenomenon or theoretical framework in different ways.

The need for the researcher to understand the nature of what decision managers face and what they hope to learn from research is one of the reasons to conduct ________.

As one of the seven Cs that characterize the interaction between the DM and the researcher,confidence is best defined as: ________.

In the example given in your text,the Harley Davidson management decision problem and the marketing research problem were defined with the help of all of the following except ________.

Interviews with industry experts individuals knowledgeable about the firm and the industry may help formulate the marketing research problem.Which of the following statements is true about interviews with industry experts?