Interviews with industry experts individuals knowledgeable about the firm and the industry may help formulate the marketing research problem.Which of the following statements is true about interviews with industry experts?
A) Typically,expert information is obtained by unstructured personal interviews without administering a formal questionnaire.
B) It is helpful to prepare a list of topics to be covered during the interview.
C) These experts may be found both inside and outside the firm.
D) All of the above are true.

Question

Quizplus · Accepted Answer

All of the statements are true. Expert information is usually gathered through unstructured personal interviews where there is no formal questionnaire. It is helpful to prepare a list of topics to be covered during the interview to ensure that all relevant issues are addressed. Industry experts may be found both inside and outside the firm and can provide valuable insights into the market, competition, industry trends, and other aspects related to the marketing research problem.

Interviews with Industry Experts Individuals Knowledgeable About the Firm and the Industry