Respecting the respondent's privacy,feelings,and dignity and ensuring the integrity of the data collection process are aspects of ________.
A) training of field workers
B) supervision of field workers
C) ethics in marketing research
D) evaluation of field workers

Question

Quizplus · Accepted Answer

Respecting the respondent's privacy, feelings, and dignity and ensuring the integrity of the data collection process are ethical considerations in marketing research. These considerations ensure that participants are treated with respect and their information is collected in an ethical manner. Training, supervision, and evaluation of field workers may help to ensure these ethical considerations are met, but ethics in marketing research is the overarching concept that guides these practices.

Respecting the Respondent's Privacy,feelings,and Dignity and Ensuring the Integrity of the Data