Probability sampling techniques are uncommon in international marketing research because of all of the following reasons except ________.
A) lack of suitable sampling frames
B) the inaccessibility of certain respondents,such as women in some cultures
C) lack of trained researchers
D) the dominance of personal interviewing

Question

Quizplus · Accepted Answer

Probability sampling techniques require trained researchers, and the lack of trained researchers is a barrier to using these techniques in international marketing research. However, lack of suitable sampling frames, inaccessibility of certain respondents, and dominance of personal interviewing are all other barriers that make probability sampling techniques uncommon in international marketing research.

Probability Sampling Techniques Are Uncommon in International Marketing Research Because