________ is conceptualized as consisting of six steps which include problem definition,developing an approach to the problem,research design formulation,field work,data preparation and analysis,and report generation and presentation.
A) Marketing research problem
B) Marketing information systems
C) The marketing research process
D) A decision support system

Question

Quizplus · Accepted Answer

The six steps described in the question refer to the marketing research process, which is a systematic approach to gathering and analyzing information relevant to marketing decision making. Option A (marketing research problem) is just the first step in the process, while option B (marketing information systems) refers to the broader infrastructure and technology used to support marketing activities. Option D (a decision support system) is a related but distinct concept that refers to computer-based tools and techniques used to assist with decision making in a variety of contexts.

________ Is Conceptualized as Consisting of Six Steps Which Include