________ may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment.
A) A marketing information system
B) Market intelligence
C) Competitive intelligence
D) A decision support system

Question

Quizplus · Accepted Answer

Competitive intelligence is the process of gathering and analyzing information about competitors and the competitive market to develop a strategic advantage. A marketing information system is a broader system that collects and analyzes marketing-related data. A decision support system is a computer-based system that provides support for making decisions. Market intelligence is similar to competitive intelligence, but focuses more broadly on the overall market trends and consumer behaviors. Therefore, the best choice for the given definition is C) Competitive intelligence.

________ May Be Defined as the Process of Enhancing Marketplace