According to Hovland, Janis, and Kelley, which of the following is LEAST important when perceivers evaluate a persuasive message?
A) The speaker's credibility
B) The speaker's social power
C) The speaker's gender
D) The speaker's attractiveness

Question

Quizplus · Accepted Answer

According to Hovland, Janis, and Kelley, the speaker's gender is considered the least important factor when it comes to evaluating a persuasive message. The other factors listed (credibility, social power, and attractiveness) have been found to have a significant impact on how a message is received and perceived by an audience. However, while gender may not be the most important factor, it may still have some influence on how a message is received depending on the specific context and audience.

According to Hovland, Janis, and Kelley, Which of the Following