Which of the following best describes the enduring framework for persuasion research?
A) Social action, just like physical action, is steered by perception
B) Who says what to whom in what channel with what effect
C) The whole is the sum of all parts
D) None of the above

Question

Quizplus · Accepted Answer

The phrase "who says what to whom in what channel with what effect" is often used to describe the enduring framework for persuasion research. This framework recognizes the importance of understanding the source of a message, the message itself, the audience receiving the message, and the medium through which the message is communicated in order to fully understand the effects of persuasion.

Which of the Following Best Describes the Enduring Framework for Persuasion