In the process of persuasive communication, high or low argument quality might cause high or low counterarguing, which in turn could cause attitude change. What would the cognitive mediator be in this process?
A) Argument quality
B) Counterarguing
C) Attitude change
D) This is not a mediated process

Question

Quizplus · Accepted Answer

The cognitive mediator in this process would be counterarguing, as it is the cognitive process of generating arguments against the message being presented.

In the Process of Persuasive Communication, High or Low Argument