Which of the following is NOT a major qualification of the mere exposure effect?
A) Stimulus is initially unfamiliar
B) Stimulus is initially positive or neutral
C) Stimulus is initially negative
D) None of the above

Question

Quizplus · Accepted Answer

The mere exposure effect refers to the phenomenon where increased exposure to a stimulus results in increased liking or preference for that stimulus. However, this effect pertains only to stimuli that are initially positive or neutral. If the stimulus is initially negative, repeated exposure may actually increase dislike or avoidance. Therefore, option C is not a major qualification of the mere exposure effect.

Which of the Following Is NOT a Major Qualification of the Mere