Which of the following best describes something that would involve the central route to persuasion, according to the elaboration likelihood model?
A) Affective responses to repeated exposure and familiarity
B) Multiple factors leading to causal discounting
C) Personal mental projections
D) Personally relevant topic

Question

Quizplus · Accepted Answer

According to the elaboration likelihood model, the central route to persuasion involves careful processing of information and deep consideration of arguments. This is more likely to occur when the topic is personally relevant to the individual, as they will be more motivated to engage in thoughtful analysis and evaluation of the arguments presented.

Which of the Following Best Describes Something That Would Involve