Which of the following best describes methodology used by the elaboration likelihood research program in assessing elaboration?
A) Manipulate argument quality and situational variable posited to affect elaboration, then measure cognitive responses and attitude change
B) No manipulation of the message, but focus on cognitive response analysis
C) Manipulate argument quality, and then measure cognitive responses and attitude change
D) None of the above

Question

Quizplus · Accepted Answer

The elaboration likelihood research program manipulates argument quality and situational variable believed to impact elaboration, and then measures cognitive responses and attitude change. This is done to assess the degree of elaboration that occurs in response to persuasive messages.

Which of the Following Best Describes Methodology Used by the Elaboration