Focusing on the emotional component of an attitude would increase the attitude-behavior congruence if the behavior is __________.
A) Consummatory
B) Instrumental
C) Socially accepted
D) None of the above

Question

Quizplus · Accepted Answer

Consummatory behaviors are those that fulfill a desire or need, such as eating or drinking, and are more likely to be influenced by emotions. Focusing on the emotional component of an attitude towards these behaviors can increase attitude-behavior congruence. Instrumental behaviors, which are goal-oriented, and socially accepted behaviors may be less affected by emotions and therefore may not be as strongly influenced by focusing on the emotional component of attitudes.

Focusing on the Emotional Component of an Attitude Would Increase