Question 1

According to the text, at least a quarter of American consumers donate to causes via the internet or help others in need online.

Accepted Answer

The text states that "at least a quarter of American consumers donate to causes via the internet or help others in need online." This indicates that it is true that a significant percentage of American consumers engage in online charitable giving or helping others in need.

Question 2

Streaming media causes fewer consumers to have access to online entertainment.

Accepted Answer

Streaming media actually provides greater access to online entertainment as consumers can access a variety of content from anywhere with an internet connection.

Question 3

What are the main social/cultural trends that have impacted online exchange?

Accepted Answer

The answer of What are the main social/cultural trends that...

Question 4

According to Dr. Paul Marsden, consumer online buying behavior has many additional characteristics that differ from offline behavior. Discuss some of those characteristics.

Accepted Answer

The answer of According to Dr. Paul Marsden, consumer online...

Question 5

The most dramatic increase in online trade over the past two years has been in travel reservations.

Accepted Answer

The most dramatic increases in online trade over the past two years have been in sectors like e-commerce retail, particularly in essentials, home entertainment, and remote working tools, rather than in travel reservations, which suffered due to COVID-19 restrictions.

Question 6

Unfortunately, over half of online shopping carts are abandoned.

Accepted Answer

According to various studies, over 50% of online shopping carts are abandoned before the customer completes the checkout process.

Question 7

The Internet has moved from a utility to a novelty.

Accepted Answer

This statement is false. The internet has moved from a novelty to a utility, as it has become an essential tool for communication, research, entertainment, and commerce.

Question 8

Few Internet users currently seek information online prior to buying products, although this segment holds huge growth potential.

Accepted Answer

The majority of Internet users now research products online before making a purchase, indicating that this behavior is already widespread and not just a segment with growth potential.

Question 9

The "killer app" among all media is television.

Accepted Answer

Television is often considered the most influential and widespread media platform, with a wide audience reach and the ability to convey both entertainment and news programming to viewers. It has been a dominant force in popular culture for decades, and has played a significant role in shaping social and political attitudes. Therefore, it can be considered the "killer app" of media.

Question 10

What are the individual characteristics that differentiate Internet users from non-users and high users from low users?

Accepted Answer

The answer of What are the individual characteristics that differentiate...

Question 11

From the individual consumer perspective what two technological developments affect online consumer behavior today?

Accepted Answer

The answer of From the individual consumer perspective what two...

Question 12

The "killer app" for the global internet is e-mail.

Accepted Answer

E-mail is widely regarded as the first and most widely used application on the global internet, making it the "killer app".

Question 13

What resources must consumers use in exchange for the benefits of the Internet?

Accepted Answer

The answer of What resources must consumers use in exchange...

Question 14

Many consumer behavior principles that describe offline buying behavior do not apply to online marketing.

Accepted Answer

Many consumer behavior principles are universal and apply to both offline and online buying behavior, such as the importance of trust, the influence of social proof, and the effect of emotional triggers on purchasing decisions.

Question 15

Telmatics is an online translation system for converting Web sites into multiple languages.

Accepted Answer

Telematics refers to the integration of telecommunications and informatics, often used in vehicle tracking and fleet management, not an online translation system.

Question 16

In order for e-marketers to create effective marketing strategies it is important to understand only what motivates consumers to buy in the short run.

Accepted Answer

In order to create effective marketing strategies, e-marketers need to understand not only what motivates consumers to buy in the short run, but also in the long run. This includes understanding consumer behaviors, preferences, and buying habits over time.

Question 17

According to the text, less connected groups of U.S. consumers represent the 10% of Internet nonusers who earn low incomes and have little formal education.

Accepted Answer

The answer of According to the text, less connected groups...

Question 18

Most online shoppers have either a price or quality orientation.

Accepted Answer

The answer of Most online shoppers have either a price...

Quiz 7: Consumer Behavior Online